Verify a Business in ChatGPT | DDS Web Solutions

The short answer

On November 10, 2026, OpenAI announced Businesses in ChatGPT in beta. An owner, or someone authorized to represent the business, claims the listing in Business Hub.

The claim uses a code to the business phone, a code to the business email, a DNS TXT record, or a Shopify login, whichever method that listing shows. A second check, with Persona, is what adds the blue verified badge and allows profile edits and insights.

Claiming the parent name does not claim each office. OpenAI has not published a dental yes or no. Claiming does not guarantee more recommendations.

What it is, and what it is not

Businesses in ChatGPT is a public profile inside ChatGPT. Business Hub is where an authorized person searches for the business, claims it, and, after both checks are approved, updates details and reads insights.

When a business appears in an answer, a person can open that profile. If a Business Agent is published, they can start a separate conversation with the agent. That chat is labeled, and it is not ChatGPT's own answer. ChatGPT may already show information about a business when someone asks a relevant question, with or without an agent.

The profile can include facts from other sources, not only what the business submits. You manage the information you provide. You do not get direct control over ChatGPT's independent recommendations.

Not the ChatGPT Business plan

ChatGPT Business is a subscription workspace for staff. Owners set up single sign-on and verify an email domain so members can sign in. That domain check is for the workspace. It does not claim a public listing.

Not API organization verification

API organization verification is a separate check OpenAI may require before some API products, models, or programs. Ads currently requires business verification only, not identity verification. Passing that check does not claim a Business Hub listing. OpenAI says approval for one product, organization, or workspace does not necessarily activate another.

Not your practice chatbot

A chatbot on the practice website is a different product. Scheduling and clinical questions stay on tools the practice controls. See AI chatbots for patient questions for that job. A ChatGPT Business Agent cannot take bookings under the current rules, and it is not a substitute.

Who can start a claim

You can claim a business if you own it or you are authorized to represent it. You verify that connection, and OpenAI has to approve the claim. You do not need an Ads account or a ChatGPT Enterprise agreement.

Eligible businesses can claim an existing listing, or add one, where ChatGPT is available and the required verification is supported. Availability depends on the business's location and type. The product page adds that eligibility depends on industry and on OpenAI's verification and integrity checks, and that claiming is initially available to eligible businesses with a website.

The Businesses in ChatGPT policy, dated November 10, 2026, says not every business can create or claim a profile. OpenAI may decline a request when the offerings raise safety or integrity concerns, and it may hold a category until safeguards are in place. Eligibility can change.

Dental practices, dental groups, and clinics are not named as allowed or blocked. There is no published dental list to check first. Starting the claim is how you see whether ChatGPT offers that business, an option to add it, or a locked listing.

If you cannot find the business, an eligible online business may see an option to add it. Local stores and restaurants can currently claim only an existing U.S. listing. OpenAI does not put dental offices in that sentence, so do not assume a dental office has the same limit, and do not assume it can add a new listing.

If the listing says Contact support, it is locked. Select Contact support and request help with access.

If you received a claim invitation, open the personal link in the email and sign in with the address that received it. Do not forward that email to hand someone else the claim. Existing OpenAI Enterprise customers and advertisers can also work with their OpenAI representative. Shopify merchants can connect from Business Hub or from the Shopify admin.

Claim the listing

OpenAI's setup article gives three steps. Use only the verification method the screen offers for that business.

Sign in to ChatGPT and open Business Hub from the sidebar. Search for the business by name.
Select the listing that matches, and confirm the ChatGPT account that will manage it.
Choose one of the verification methods shown and follow the prompts.

The admin who claimed the business is the person who can later add teammates. Use an account the practice can still open if that person leaves.

Business phone

Select Business phone. Choose a text message (SMS) or an automated call. Select Get code, and enter the code sent to the number shown. The person claiming needs to be able to receive that text or call.

Business email

Select Business email, then Get code. Enter the code sent to the email address associated with the business.

Website domain

Select Website domain. Add the TXT record shown in ChatGPT to the domain's DNS settings. Copy the type, the name or host, and the value exactly. If someone else manages the domain, ask them to add that record. DNS changes may take time to appear. Return to ChatGPT, select Verify domain, and follow any remaining prompts.

Shopify

Select Shopify store, then Connect Shopify. Review the permissions and select Log in to Shopify. Sign in to the Shopify store for the business you are claiming, then follow the prompts. A practice that does not sell through Shopify uses one of the other methods, if ChatGPT shows it. Shopify is not required to claim.

Wait for the email

OpenAI reviews the claim and emails a decision or a request for more information. While it is under review, you can select Cancel claim. OpenAI does not publish a number of hours or days. Review time varies. Wait for the review to finish before trying again.

If someone already claimed it

Open the profile, select the more options menu (three dots), then select Dispute ownership. Follow the prompts to verify with Persona that you are authorized to represent the business. Claiming a profile, or disputing ownership, does not change its visibility in ChatGPT.

The Persona check and the badge

The claim and the Persona check are two gates. After the claim is approved, the business is available in Business Hub. You still need Persona before you can publish changes, connect a product feed, view insights, or create an agent if the business is eligible.

Claiming alone does not put a verified badge on the profile. The badge, shown as a blue check, appears after Persona verification is approved.

Select Verify with Persona, then Continue to Persona, and follow Persona's instructions. You may need a government-issued ID, business registration information, and proof that you are authorized to represent the business. OpenAI does not publish a fixed list of documents beyond that.

If you claimed with phone, email, domain, or Shopify first, you can complete Persona later. Open the Business tab, select the profile, find Complete verification with Persona, and select Verify.

OpenAI reviews the submission and emails a decision or a request for more information. While it is under review, you can select Cancel submission. Submitting information to Persona does not mean the check is approved. The features that require Persona stay unavailable until approval.

If you use Persona to create a new profile, approval publishes that profile. There is no separate publishing step. Continue only when the profile is ready to be public. Only an unpublished draft can be deleted. Open the Business tab, select the draft, open the three-dot menu on the Overview page, and select Delete draft. OpenAI Support cannot delete, unpublish, or hide a published profile as part of a setup or ownership request.

If a Persona check fails or expires, follow the email. If Try again is available, submit corrected information. The business name, address, and any registration or tax number need to match official records. If you cannot retry, or Business Hub still shows the check as incomplete after you were told it was approved, contact OpenAI Support. Include the step, any error message, and a screenshot with sensitive information removed.

Edits, feeds, and insights

After both the claim and Persona are approved, you can update the website, business description, product or service category, logo, delivery policy, and return policy. You can also add a cover photo and other optional details. The information has to follow the Businesses in ChatGPT policy.

Keep the name, category, address or service area, hours, contact details, and services truthful and current. Do not make false or misleading claims about prices, availability, qualifications, or likely results. Do not use fabricated reviews, unsupported guarantees, or claims that hide fees or conditions. Do not publish another person's private or sensitive information.

OpenAI reviews and publishes changes. Updates can take time to appear in a listing or in an answer. ChatGPT may also use other sources. A saved edit does not mean every answer will show it right away.

If the business sells products, it can connect a product feed, including a Shopify feed, to share prices and availability. A CSV has to follow the product feed specification, including required fields. A hosted URL has to point at the feed file. Products have to follow the Commerce policies. Connecting a feed does not publish an agent, and it does not guarantee that ChatGPT recommends the products.

Insights appear in Business Hub after both approvals. Open the business and select Insights. The figures are aggregates for the past 28 days.

Mentions. For a local business, a mention counts when ChatGPT shows a result for that location, even if the person does not open the listing or visit the website. For an online business, a mention counts when ChatGPT references the website. The brand name alone does not count. OpenAI has not said which definition a dental office uses.
Website clicks. How often people click through to the website.
Discovery topics. Common themes in answers that mentioned or cited the business. These are grouped categories, not individual prompts, and they do not directly measure intent.

The business does not receive individual prompts or consumer conversations, including chats with its agent. A blank metric can mean activity has not reached the reporting threshold, data is still being collected, or reporting is unavailable. It does not necessarily mean zero. If a metric stays blank, contact OpenAI Support.

Fees, timing, and recommendations

The setup article, the November 10 announcement, and the Businesses in ChatGPT policy do not list a price for claiming a business or for the Persona check. They also do not say the process is free. You do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business.

Claiming, publishing an agent, and advertising are separate. After both approvals, you can manage the information and use available insights without an agent and without ads. A sponsored Business Agent is an ads placement. OpenAI says those placements are labeled and separate from ChatGPT's answers, and that advertising does not influence the independent answers.

There is no published turnaround. Review time varies. DNS changes may take time to appear, and profile edits may take time to show. Claiming does not guarantee increased visibility, higher placement, or sales. The product page says ChatGPT keeps making its own recommendations and comparisons.

Several offices

This is the limit that matters for a group. OpenAI's setup article says each brand is managed separately. Central management across a parent company's brands and locations is not currently available. Claiming the main brand does not claim its locations.

For brands that already use a managed claim, individual location profiles stay locked by default. Ask the OpenAI account contact about the supported path. The announcement says OpenAI plans, over time, to build tools for organizations with more complex needs. That is a stated plan, not a tool a group can use today.

Plan one claim per office, by a person authorized to represent that office. Before anyone starts, write one row per door: the public name, the street address, the phone, the website, and the hours. If Persona fails, the name, address, and any registration or tax number have to match official records. The profile policy also requires the address, hours, and contact details to stay current.

Use that same row on the office page. Google's tools for many locations, including owner and manager roles and bulk verification for ten or more locations, are a different system. They are in the Business Profile governance guide. Do not copy that process onto Business Hub, and do not expect a claim here to edit the Google profile.

Agencies and teammates

The admin who claimed the business can add teammates in Business Hub and can grant an agency access to manage the business or its agent. Each person uses their own ChatGPT account.

Invitations can depend on the account used for the claim. If the business was claimed inside a ChatGPT workspace, invitees may need to be members of that workspace. If an agency invitation is blocked, contact OpenAI Support and ask which options are available.

Do not forward a personal claim invitation, and do not share a login. The policy says you may manage a profile only if you own the business or you are authorized to represent it. An agency completes Persona only when it actually has that authority. Persona may ask for proof.

Healthcare limits

OpenAI has not published a dental answer for claiming a profile. Treat a successful claim as a profile you can maintain, not as permission to run a clinical chatbot inside ChatGPT.

Business Agents at launch are for eligible ecommerce and online service businesses in the United States that have a website. OpenAI says access is expanding over time. Some businesses can manage a profile and still be ineligible for an agent. Business verification alone does not guarantee agent eligibility.

The Business Agents policy, dated November 10, 2026, says an agent may explain offerings and give general information. It must not give advice that legally requires a professional license, claim professional credentials, or ignore a possible medical emergency. It must not ask for health details, or use health details to shape a sales pitch.

The current agent can explain products and policies and link to the website. It cannot complete a purchase, make a booking, or look up a customer's order. Do not plan on appointment booking inside ChatGPT, or on an agent that answers clinical questions, under these rules.

Keep the profile to public facts: name, address, hours, phone, website, and the services the office offers. Do not put patient health information in the profile, a feed, or agent instructions. Publishing an agent, if the option appears later, is a separate step. Review what the agent will say, preview it, and select Publish only when you are ready. Customers can chat only with a published agent.

Checklist for a multi-office group

Twelve checks, in the order above. Ticks stay in this browser. Nothing is sent to us, and the list does not file a claim.

Claiming a profile does not replace a page ChatGPT can cite. Crawl access and answer-first pages are in optimizing a dental website for AI search.

Group names, location pages, and Dentist markup for Google are in AI search for multi-office groups. Citations in Google AI Overviews and AI Mode are in earning AI Overview citations.

Google's owner roles, business groups, and bulk verification are in Business Profile governance. Business Hub does not currently offer that parent view.

For a multi-office group

DDS Web Solutions builds practice websites. Our team has been building websites since 2014, and we have served 100+ practices. The offices are in Sacramento and San Mateo.

We can help a group line up the work: one authorized person per office, the same public facts on the sign, the office page, and the listing, and agency access granted inside Business Hub on each person's own account.

We do not file a claim we are not authorized to make, and we do not forward claim invitations. We do not promise recommendations, calls, or new patients. For group planning, see DSO and multi-location marketing. To ask us to scope the work, request a quote.

FAQ

Is this the ChatGPT Business plan?

No. ChatGPT Business is a subscription workspace for a company's staff, with single sign-on and domain verification for members. Businesses in ChatGPT is the public listing you claim in Business Hub. API organization verification is a third check, for certain API products and programs. Ads currently asks for business verification only. Approval of one OpenAI product does not necessarily turn another one on.

How do I claim a business on ChatGPT?

Sign in to ChatGPT, open Business Hub from the sidebar, and search by the business name. Select the listing that matches, confirm the account that will manage it, and finish one method ChatGPT shows: a code to the business phone, a code to the business email, a DNS TXT record, or a Shopify login.

When does the ChatGPT verified badge appear?

After Persona verification is approved. The badge is a blue check on the profile. Claiming with phone, email, a domain record, or Shopify does not add the badge by itself.

Can one parent profile cover every dental office?

No. Each brand is managed separately. Central management of a parent company's brands and locations is not currently available. Claiming the main brand does not claim its locations. Location profiles on a managed claim can stay locked. Ask the OpenAI account contact about that path.

Can a marketing agency verify the business for us?

The admin who claimed the business can add teammates and can grant an agency access, using each person's own ChatGPT account. Do not forward a personal claim invitation. Persona may ask for a government-issued ID, business registration, and proof that the person is authorized to represent the business.

Will claiming make ChatGPT recommend the practice more often?

OpenAI says no. Claiming lets you manage the information you provide. It does not guarantee increased visibility, higher placement, or sales, and it does not give control over ChatGPT's independent recommendations. Advertising does not influence those answers either.

Is there a fee, and how long does review take?

The setup article, the announcement, and the Businesses in ChatGPT policy do not list a fee for the claim or for Persona, and they do not say the process is free. They also do not publish a number of hours or days. Review time varies. Wait for the email before trying again.

Can a dental office publish a Business Agent that books visits?

Not from the rules published at launch. Business Agents are for eligible ecommerce and online service businesses in the United States that have a website. An agent must not give advice that requires a professional license or collect health details. The current experience cannot make bookings. OpenAI has not published a dental yes or no, and verification alone does not make a business eligible for an agent.

What if I cannot find the practice, or the listing says Contact support?

An eligible online business may see an option to add a business that is not listed. Local stores and restaurants can currently claim only an existing U.S. listing. Dental offices are not named in that sentence. If the listing says Contact support, it is locked. Select Contact support and ask OpenAI for help with access.

Do we need Shopify to claim the practice?

No. Shopify is one claim method when ChatGPT shows it, and one way to connect a product feed later. A practice uses the method on screen. Phone, business email, and a domain TXT record are the other claim methods OpenAI documents.

Sources

Wording on these pages can change, so confirm the live page before you claim. This is marketing guidance, not legal advice.

How to claim and verify a dental business in ChatGPT